Key player in the insurance comparison market in Italy. The digital brand of Howden (top 15 broker in the world).

Delivering on our promise

+25% on the main KPI (lead) within 6 months

• Deep restructuring of SEM campaigns
• Incrementality tests
• Unintuitive bidding strategy changes (CPA->CPC)

tate is the first app-based energy provider in Italy. Eni (top 20 oil company in the world) invested in it.

From 1 marketing channel to a Marketing Mix

+80% registered users
-27% cost per registerd user

• New MarTech tools implemented
• Social advertising restructuring
• New video production (CTR +44%)
• 3 new marketing channels tested became part of the Marketing Mix

International retailer available in 5 countries, e-commerce revenues €50M+.

Expanding a Marketing Team

4 channels on which we brought specialized skillsets and results

• SEO. Recover form the damage due to a problematic migration
• TV. Measure the impact on the business
• SEM. Improve performance during the international expansion
• Affiliates. Create the channel from scratch and scale it

A unique partnership working together from Seed to Unicorn in 2 years.

As a fluid part of Scalapay team, we went from improving an Alpha product, to market-validating the Beta, to testing Marketing & Sales execution, eventually scaling across multiple countries.